Sample Work
Example Client KPIs
Case Studies
Client:
Driver tracking, reporting and training software provider for some of the largest pizza delivery chains in the U.S.
Problem:
Drivers feared this "big brother" technology, saw no benefit and pushed back on adoption.
Solution:
Two-pronged approach:
1. Build driver-centric values by engaging drivers directly — Curated a driver-only Facebook group where delivery drivers could swap tips, tricks, experiences, and expert advice
2. Gamify driver experience — Partnered with customer franchise to launch a store v. store competition using delivery driver success metrics to provide driver incentives, rewards, and recognition while fundraising for a third-party partner well-known in the franchisee space
Results:
About 30% into the competition, the drivers' outlook on the client changed so drastically, and recognition and reach spread so rapidly that (for the first time in the client's history) drivers began reaching out asking how they could get the client involved in their stores.
Despite starting at 0 and facing challenges with user apprehension, the Facebook group today is now at nearly 930 members.
Client:
Business and strategy leader with expertise throughout the health and care continuum
Problem:
Lacked recognition as an industry thought leader and was upset with low online reach and engagement, yet struggled with traditional methods of posting to LinkedIn due to the long-winded nature of such complicated topics.
Solution:
Develop and manage a recurring LinkedIn Live series, inviting notable leaders from various sectors of health and care to dive into relevant niche topics.
Results:
— 863.1% higher post impressions
— 1,041.2% more engagements
— From 0 to 400 monthly profile views
— 864 pre-registered event attendees
— Nearly 2,000 average impressions per event post
— 2,100 average minutes viewed per episode
— Over 22% follower growth